With the rise of platforms like TikTok and YouTube, video content has quickly become one of the most effective means of advertising your brand. If you want people to remember your cannabis company's name, invest in online video marketing. Making videos for social media, whether in a viral challenge or conducting an interview, can only help your brand and bottom line. But how much should you invest in a cannabis marketing video creation to ensure the success of your cannabis brand? Inquire further into it together.
Idea #1: Culture Videos
Invest in videos that give your business a voice and allow you to interact with potential customers based on your shared values, messages, and company ethos. Video allows you to contact potential clients on a more intimate level since it facilitates the human-to-human connection. You may also use videos to react to current events or holidays by introducing your customers to your staff or highlighting how you celebrate or go about your normal business operations.
Idea #2: Educational Videos
Explainer videos that show viewers how to use your items effectively can do wonders for building customer loyalty. Video material that teaches about cannabis can take several forms, including tutorials, product demos, and explainer videos.
You may make a video version of any informative post to your blog or social media channels. You may create a video outlining the various methods of cannabis consumption or the services provided by your dispensary.
Interviews with thought leaders and corporate experts can also help develop credibility with your target audience. You may easily increase your viewership on social media with the help of these videos. Email marketing and media coverage are two other channels for its distribution.
Idea #3: Commercial & AD Videos
A commercial video is a way to go if you want to push the envelope and make an impact. Distribution on such a massive scale means that your cannabis brand will likely receive the most exposure imaginable.
Emotional resonance is a key indicator of a commercial's success in connecting with its target market and communicating the brand's values. Use humor, emotion, or intelligence to leave an impression on your audience and ensure they remember what you said.
Idea #4: Website Videos
Including video content on your cannabis website can increase your SEO traffic.
What are some strategies for making the most out of an online video? Try switching out long passages or breaking them up. Most readers will scan lengthy articles, whereas viewers will watch a video in its entirety. Substituting video for text on a website is an effective strategy for reaching marketing goals. Include some visuals in your company's introduction or customer welcome if possible.
Integrating different media types into the text is necessary for any website. To draw more attention to the visual aspect of your cannabis product, it's a good idea to call it out in a different video headline. Company introduction, customer welcome, and interactive infographic videos are other viable possibilities for cannabis-related website video content.
Digital Marketing is an excellent method for reaching out to customers, fostering connections, and establishing a sense of belonging among a group of people. Social media management is just one of many services we offer at Cannabis Marketing OC. You can't afford to ignore cannabis video marketing as the industry develops and companies become more sophisticated. We provide several other services tailored particularly to the needs of cannabis digital marketing, including design and advertising. Contact us now!