Twitter has recently stated that it will begin accepting advertising purchases from legally operating cannabis businesses in states where doing so is permitted. It is a big step for cannabis firms, especially considering the limited advertising alternatives currently accessible for the industry.
Find out what this change in Twitter's cannabis advertising policy means for your company and how to succeed in the future. It's a great way to get people talking about your business and keeping your products in mind.
In this article, we will demonstrate how to boost the number of followers on the Twitter account associated with your cannabis company.
1. Make Original Content
Successfully exploiting Twitter to increase brand exposure and the kind of brand trust that leads to sales requires posting fresh content, just like Facebook marketing and Instagram marketing for cannabis license holders. Tweets with media, such as photos or videos, could fall into this category. However, data shows that tweets containing graphics and videos perform better than those containing only text. Remember to always tweet with the media.
2. Hashtags Are Your Besties
Hashtags (like #cannabis) help people find posts about topics they're interested in. Use trending and less popular hashtags to boost the visibility of your posts and prevent them from getting lost in the abyss of online content.
3. Follow The Rules
For as long as cannabis has been illegal at the federal level in the United States, the promotion of cannabis goods on social media has been fraught with difficulty. Dispensaries in Canada and the United States in which cannabis is allowed for medical or recreational use would benefit greatly from Twitter's recent policy change to permit online paid promotions of cannabis products. With this new guideline in place, dispensaries can advertise on Twitter and potentially expand their customer base and revenue.
Don't put out content that overtly promotes your business or its offerings. Instead, concentrate on creating an experience that supports your brand's story through the content you provide. Including current events, legislation, research, or advocacy work is essential if you want to engage your readers. If your Twitter account is found to be violating Twitter's rules, it may be suspended immediately. Remember that "You may not use our service for any unlawful purposes or in furtherance of any illegal activities," as stated in Twitter's guidelines.
4. Establish a Timeline for Publication
A strong Twitter presence requires consistent, high-quality content, which can be achieved with the help of a posting schedule. You and your dispensary will do better at keeping up with your postings and consumers' interests if you create a content plan, such as a monthly or quarterly publishing schedule.
Always be on the lookout for relevant, timely content to share with your followers on Twitter.
5. Add External Links to Your Site
Include in-text links to relevant blog posts or website pages whenever possible to help your readers learn more about the subject at hand.
Link to valuable, helpful content on your site rather than a sales page for your product or service. The best way to avoid getting into trouble on Twitter.
6. Make a Connection with Your Audience
Stop hoping that people will stumble upon you on Twitter. You should follow the Twitter accounts of people who seem like they would be interested in what you have to offer. If you follow them and consistently provide useful material, they may start following you back and engaging with your brand. The more people like and share your posts, the more exposure your brand and your followers will get.
Twitter is a useful tool for cannabis businesses looking to expand their clientele and boost revenue. It is an excellent way for dispensaries to promote their business and inform the public about upcoming deals, discounts, and events. Twitter can be a great tool for dispensaries to reach and engage with their target audience, leading to increased sales and customer loyalty.
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