As a cannabis business owner, you know how important having a solid online presence is. But with so many different SEO strategies, determining who deserves your time and money takes time and effort. And when it comes to cannabis digital marketing, the stakes are even higher, as Google has been known to crack down hard on businesses in this space.
To help you navigate the mysterious world of SEO for cannabis businesses, we've compiled a list of do's and don'ts to follow. By avoiding Google's wrath and focusing on the right strategies, you can improve your search rankings and bring in additional clients for your cannabis company.
Do: Focus on Local SEO
The critical action you can take to improve your cannabis business is to focus on local SEO, which means optimizing your website and other online assets to rank well for local search queries.
To accomplish this, ensure every website page contains the business's name, address, and phone number (NAP). To ensure your company's Google My Business listing shows in local search results, use schema markup so search engines can interpret this information.
Don't: Use Black Hat SEO Tactics
While it may be tempting to game the system with black hats SEO tactics like keyword stuffing, cloaking, or buying links, this is a surefire way to get your website penalized by Google. Instead, concentrate on producing valuable content for your audience. The audience naturally includes relevant keywords.
Do: Build High-Quality Backlinks
For SEO, backlinks are a significant ranking element, and building high-quality backlinks from authoritative websites can help boost your search rankings. Look for opportunities to guest post on industry blogs or participate in relevant online forums to build natural backlinks to your website.
Don't: Ignore Your On-Page SEO
While building external backlinks is important, remember your on-page SEO. Ensure your website is optimized for keywords and includes relevant title tags, meta descriptions, and header tags.
Do: Monitor Your Analytics
Measuring the success of your SEO, making data-driven decisions, and refining your choices require significant work. Search rankings over time. Utilize resources like SEMrush or Google Analytics to monitor your website's traffic, engagement, and other vital metrics.
Following these dos and don'ts can help your cannabis business, avoid Google's wrath and improve its search rankings. For additional details on how to improve your cannabis digital marketing strategy, consider reaching out to Cannabis Marketing OC for expert guidance and support. We aim to help you expand your business, and skilled professionals can guide you through the confusing world of SEO and other digital marketing tactics.